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Vinamilk Green Farm New Product Series
Project type
Creative Concept & Content Packaging
Date
Dec 2024
Location
Ho Chi Minh
Role
Senior Creative/ Content Lead: Trần Kê aka Duyên Trần
Creative Manager: Thư Nguyễn
Creative Director: Megan Bowker
Brand Designer: Trân Nguyễn.
Illustrator: Minh Thông, Minh Phương.
As the Creative Lead for Vinamilk Green Farm's new product launch initiative, I spearheaded the creative direction and product positioning strategy for an innovative range of dairy products. My role encompassed comprehensive product research and development of complete packaging content for multiple products in the Green Farm lineup.
Key achievements included:
- Led the creative development and positioning strategy for the entire Green Farm product range
- Crafted comprehensive packaging content for:
1. Green Farm Low Sugar Yogurt (new version)
2. Green Farm High Protein Mix Yogurt
3. Green Farm High Protein Lactose-Free Calcium-Rich Milk
- Conducted thorough product research to ensure accurate and compelling product communication
- Developed strategic product positioning to effectively differentiate each product in the market
Through meticulous attention to detail and strategic creative direction, I successfully established distinct identities for each product while maintaining cohesive brand messaging across the Green Farm portfolio.
