Surf Nước Giặt - Chị Em Nhà Surf

Building on the successful launch of Pink Surf liquid detergent in 2018, I spearheaded an innovative marketing campaign that brought personality to household cleaning products. The campaign creatively personified two product variants as quirky sisters, introducing a fresh and humorous approach to brand storytelling.

Key Achievements:

- Conceptualized and developed a compelling brand narrative that humanized the product line through relatable character development
- Led end-to-end creative development, from initial concept to final execution, including scripting and production oversight of three 6-second bumper ads
- Developed and implemented strategic content planning for brand's digital presence

This project showcases my ability to create engaging, character-driven campaigns while maintaining strong brand messaging and commercial objectives.