Surf Liquid Detergent x Thu Trang Web Drama Campaign

Led a groundbreaking branded content collaboration between Surf Liquid Detergent and renowned Vietnamese comedian Thu Trang for the web drama series "Bổn Cung Giá Đáo." As the creative/ coprywriter lead, I demonstrated versatility in multiple key areas:

- Co-wrote script content with Thu Trang, seamlessly integrating product placement while maintaining entertainment value
- Produced and oversaw 4 strategic bumper ads that complemented the web drama's narrative
- Developed comprehensive social media content strategy leveraging the drama's character elements
- Created diverse digital assets including promotional banners and CTA advertisements

This project showcases my ability to manage complex branded entertainment initiatives while maintaining creative integrity and achieving marketing objectives through integrated storytelling across multiple platforms.