Contact Now +84908-293-283
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Vinamilk Rebrand
Project Type
Creative Writing
Date
July 2023
Role
Copywriter: Tran Ke
Creative Director: Megan Bowker, Duy Dao
Creative Manager: Thu Nguyen (Tea Nguyen)
Agency: Duy Studio, Vinamilk in-house Creative team
As the first creative of Vinamilk in-house team, I joined in the rebranding campaign in phase 2, when the design concept was developed. My key role is to develop packaging content for the first 3 rebranding brands: Fresh Milk 100%, Vinalilk Fortified Milk (Fino), and Green Farm. When the rebranding is coming to launch, I developed social content, supervised PR, and joined hands to develop the landing page "Vinamilk EST 1976. How about you?" that led to the viral "Vinamilk logo".
