Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Vinamilk Fresh Milk 100% Rebrand

Project Type

Creative Concept & Packaging Content

Date

August 2023

Role

Copywriter: Tran Ke
Creative Director: Megan Bowker, Duy Dao
Art Director: Phuc Huynh
Creative Manager: Thu Nguyen (Tea Nguyen)
Production House & Agency: The Purpose Ant, Duy Dao Studio, 282 Studio

I was an integral part of the initial stages of the rebranding process for Vinamilk 100% fresh milk, where my primary responsibility was to overhaul the packaging content entirely. This comprehensive task took two months to accomplish. Additionally, I took on the role of a copywriter, crafting the TVC that unveiled the brand's fresh, new look.

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}