Vinamilk Green Farm - Vỗ Về Vị Giác

I played an essential role in the rebranding project for Vinamilk Green Farm which was meticulously planned and executed over three months. I was involved from the outset, from developing the brand concept to designing the content for the new packaging. We then dedicated significant time to devising the strategy for the launch of the new Green Farm. I'm proud to have penned the campaign's tagline, “Vỗ về vị giác” (Pampering the Taste Buds), brand film's copywriting, and the event “Chu du miền vị giác” (Journey to the Land of Flavors) which drew hundreds of thousands of participants in Ho Chi Minh City and Hanoi. In this project, I also held primary responsibility for PR, collaborating with Chi Communication.