Love Beauty And Planet - Trái Đất Đẹp Nhất Khi Có Em

To celebrate Women's Day in an outstanding way, which is distinctive from other brand's campaigns, Love Beauty And Planet (Unilever) needs us to propose a social creative plan. I started thinking about this for weeks and came up with the idea that: why not choose a compliment or an appreciation for women, how about taking 2 in only 01 message? A Concept/Message TRÁI ĐẤT ĐẸP NHẤT KHI CÓ EM (The Planet Is Most Beautiful With You) has been approved in the very first round by brandteam.
In this campaign, I have worked on these jobs:
Idea conceptualize, develop proposal
Co-create the song Trái Đất Đẹp Nhất Khi Có Em with Viruss the composer (for the lyrics direction) and scripting the MV.
Execute every single content on social (Brand’s page, KOLs, and community content...)