vivo 8/3 - Cô gái vàng

To celebrate International Women's Day on March 8, vivo joined forces with Laneige to unveil a meticulously curated gift box. This special package featured the signature vivo V23 5G smartphone in Gold, accompanied by an assortment of premium beauty products dedicated to women. I was the creative mind behind the 'Golden Girl' concept, and had the pleasure of presenting this unique gift to Vietnam's 'Golden Girls'. This initiative was met with unprecedented success, breaking sales records on vivo's e-commerce platform and significantly bolstering the company's growth in the digital commerce landscape.