Zalopay Tết 2020 - Chat là Chuyển

Pursuing the race of Fintech App - E-wallet, ZaloPay decided to launch an innovative feature: ZaloPay in Zalo Chat in 2020 Tet. This feature allows 100 million Zalo users to transfer money in the chat box. To encourage Zalo users to experience this new function, ZaloPay also has a Lucky Wheel activity for ‘Li Xi.
Our challenge is to propose a creative concept to both deliver 2 messages: ‘Zalopay is now in Zalo Chat' and ‘Let's join the Lucky Wheel this Tet'
As a copywriter who also plays a key role in this project, I propose Music Video as a key asset to communicate both 2 messages. This MV will tell a story of the consumer journey in this Tet with ZaloPay: using ZLP in Zalochat to transfer money in Tet's scenarios as well as playing Lucky Wheel. This story would be told by a ‘rap song'. I cooperated with Rhythmastic to compose this Tet song. The social content on the ZLP page and KOL, community channels, and contextual videos were also developed from planning to execution.