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Dove Da Bắt Sáng
Project Type
Creative Concept & TVC Script
Date
2019
Role
Lead Creative - Copywriter: Tran Ke
Art Director: Linh Huynh
Production House: Lamoi Studio
Producer: Thuan Vo
Agency: T&A Ogilvy Vietnam
Dove Bathing want to increase its sales in this festive season, so how to make it happen? We have thought about a ‘brand new term' for a ‘perfect skin standard': DA BẮT SÁNG. This new term can deliver both product’s benefit the festive vibe.
In this project, I have done these tasks:
- Idea conceptualize, develop proposal and join in production
- Execute every single content on social (Brand’s page content, KOLs and community content...)
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