Ninja Van - Người quen giao hàng

In 2021, I had the opportunity to work on an exciting project when Ninja Van joined hands with Grab. We launched a unique app-in-app service that revolutionized fast, inter-provincial delivery in the country. In a market dominated by large domestic transport units and passenger car companies, our service stood out significantly. Drawing from the insight of providing direct, reliable delivery, I conceived the innovative concept of "Acquaintance Delivery". This was brought to life through a compelling campaign of 3 short episodes, each symbolizing delivery scenarios. The storyline was creatively inspired by the renowned Vietnamese love story of “Lan and Diep”, adding a touch of familiarity and cultural relevance.