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Zalopay Tết 2019 - Heo Chiêu Tài Có Đôi Tai Chiêu Tiền
Project Type
Creative Concept & MV Script
Date
Jan 2019
Role
Lead Creative - Copywriter: Tran Ke
Creative Director: Hien Nguyen
Art Director: Hieu Nguyen (Henry)
Production House: Moworks Studio
Agency: T&A Ogilvy Vietnam
Case Study
In the Tết of 2019, ZaloPay has the idea of a ‘saving pig' to acquire new users as well as increase user experience via an in-app activity. They want us to propose a creative concept for their ‘Piggy' and how to communicate this activity during Tet.
As a copywriter and playing a key role in this project, I successfully convinced the Brand Team to approve our ‘Heo Chiêu Tài' concept in very first round.
With the key asset of Social Video and supportive digital content developed by me, this campaign gets 4 prizes in Smarties MMA 2019.
