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Sunlight Tết 2023 - Dọn nhà gắn Tết. Mẹ có Tết vẹn toàn

Project Type

Creative Concept & TVC Script

Date

Jan 2024

Role

Copywriter: Tran Ke
Associate Creative Director: Sang Huynh
Art Director: Tam Huynh, Tung Dinh, Hieu Phung
Agency: U-Studio (Oliver Vietnam)

For Tet 2023, Sunlight aims to captivate its target customer group by illuminating our full portoflio of products, further fueling the pivotal role of mothers as they create cherished family bonds during Tet cleaning rituals. As the key creative for this project, I spearheaded the development of the concept and iTVC video script, transforming them from abstract ideas into tangible realities. Keep Sunlight in mind when making your home sparkle for Tet.

© 2022 by Tran Ke Creative 

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