Dove Shampoo - Social

Dove Shampoo Social Projects (2019-2020)

From 2019 to 2020, I successfully executed multiple social campaigns for various Dove shampoo product lines. This work involved comprehensive campaign management, content development, and strategic social media implementation that significantly enhanced brand visibility and consumer engagement.

Key Campaigns

- "Beauty of Freedom" Campaign ("Vẻ đẹp của tự do"): Developed and executed a social media strategy that celebrated women's authentic beauty and personal freedom of expression. This campaign resonated deeply with the Vietnamese audience by challenging conventional beauty standards and empowering women to embrace their natural beauty.
- "Bouncy Hair - Light and Non-Sticky" Campaign ("Tóc Bồng Bềnh - Nhẹ mềm không bết dính"): Created compelling social content highlighting Dove's innovative Micellar formula that delivers voluminous yet lightweight hair.
- "My Hair, My Way" Campaign ("Tóc mình ý mình thôi"): Led the conceptualization and implementation of this individuality-focused campaign that encouraged consumers to express their personality through their hair choices.

Responsibilities and Achievements

- Conceptualized and developed creative content strategies aligned with Dove's global brand guidelines while adapting to local cultural nuances
- Collaborated with cross-functional teams, including designers, photographers, and video production specialist,s to produce high-quality visual assets
- Managed content calendars and publishing schedules across multiple social media platforms
- Analyzed campaign performance metrics and optimized content strategies based on data insights
- Facilitated community engagement through responsive comment management and interactive social activities

These campaigns collectively strengthened Dove's market position in Vietnam's competitive hair care segment while reinforcing the brand's commitment to celebrating authentic beauty and individuality.