Clear Gel Launching

Clear Gel Formula Launch Project (2019)

In 2019, I led the social deployment for the launch of Clear's new Gel formula shampoo with "2X Power: Superior Dandruff Control and Scalp Hydration" as Social Content Lead, developing and executing the digital launch strategy.

Project Overview

The Clear Gel formula offered the dual benefits of enhanced dandruff control while maintaining optimal scalp hydration. I created a social media campaign to effectively communicate these benefits and drive product adoption.

Strategic Approach

I implemented a social media plan leveraging celebrities and KOLs across three segments:

- Sports: Athletic influencers demonstrated how a flake-free, hydrated scalp enhanced performance
- Beauty: Beauty blogger showcased how the formula contributed to healthier hair and scalp
- Lifestyle: Influencers illustrated improved everyday experiences with a dandruff-free scalp

Content Strategy

The creative concept focused on "Life Transformation" narratives highlighting positive changes after using Clear Gel formula:

- "Before and after" personal testimonials
- Confidence-focused day-in-the-life content
- Application technique tutorials

Results

The campaign achieved remarkable engagement metrics, exceeding industry benchmarks by communicating dual benefits through authentic influencer content that resonated with diverse consumer segments.